Micro marketing is a strategy used to target a small population of consumers with clearly defined needs for products in the market. All advertising efforts are focused on a highly targeted group of consumers. If you are a business owner or marketer, you should focus closely on defining the target group by its distinctive characteristics.
You keep up with social media. You advertise and sponsor in local events. You buy radio spots. You go to networking events for the masses.
Are you getting the ROI you need to grow your business?
Micro marketing features four main aspects including product, placement, promotion and price. With these features, micro marketing will become your most powerful tool businesses of all sizes can use to capture customers matched to your products and eventually turn these customers into devoted clients to the business. The research done in micro marketing takes a look at a wide range of demographics including lifestyles, spending habits, attributes and attitudes of the target group. The standard data concerns gender, location, education, occupation and marital status. It delves deep into lifestyle, from spending habits to values. A business will use the data to match against a specific set of product or service attribute.
Come learn how to be more strategic, whether you are a small business owner or a sales representative for your company!
Join our free seminar “ Micro Target Market for New Target Acquisition” hosted by Veteran Integrated Solutions on Thursday, July 13th from 7:45-8:30AM at Town Point Club in Norfolk. You will learn how micro targeting can make a difference.