The rumors and gossip which can get out of control is often the result of employees knowing too little too late. If you want people to feel connected, accountable, and excited about the success of the company, you must develop and monitor leadership communications strategies. They need the “news” on both positive and negative aspects of the business before the media, customers and other external contacts know more than they do.Read More→

Managers learn how to communicate from their previous experiences. If you
have not defined how your company should communicate within and made that a
daily experience, managers will always revert to their own experiences, as an
employee or to how their former bosses communicated. Sometimes that’s great,
but not always.Read More→

Micro marketing is a strategy used to target a small population of consumers with clearly defined needs for products in the market. All advertising efforts are focused on a highly targeted group of consumers.  If you are a business owner or marketer, you should focus closely on defining the target group by its distinctive characteristics.Read More→

What is good enough? How do you know your marketing strategies are working? Why did a marketing campaign fail? Conducting a marketing audit is just as important as conducting the required financial audit most organizations make a priority. Unfortunately, for small businesses, and maybe even larger marketing departments, the marketing audit gets erased off the list after the busy holidays.Read More→

We buy stuff from people we like, right? We also buy from people who we trust, who build our self-esteem, who validate us, and satisfy a multitude of other needs. So why do we go to stores we hate or use vendors we don’t trust? You probably have numerous reasons but most boil down to having a strong relationship with the brand, even when we have become disenchanted. Understanding what emotions are tied to a brand is not something most businesses think about, yet we should. Every product or service that is truly branded involves some emotion, either in its use, people who represent it, our memories or solutions that work.Read More→