Understanding LinkedIn Metrics 101

Social media is an important component of today’s various forms of communication in everyday life among different generations and people of different origin around the world. While some platforms are casual, for sharing personal posts like photos and small blogs, others are for professional use. The currently most popular professional social media, especially for B-to-B branding is LinkedIn.

With LinkedIn it is possible to manage contacts, grow a business or career with LinkedIn, and it has assisted many to land a job. Therefore, it is important that your profile is set up right and there is value in the content you are sharing. The page needs to be handled and maintained properly. Following some basic rules, like adequate posting and intelligent and polite conversation is crucial.

Other convincing factors for using LinkedIn among others are that the software is easy to use and offers efficient marketing and cross-marketing to certain target.

You need to understand who your connections are and could be rather than randomly hanging out on LinkedIn. Your targets (prospects, referral sources, and influencers) can be identified with excellent functions for studying your metrics. The LinkedIn page keeps track on visited your profile and other factors that are user specific. Who is seeing post or likes, comments, and shares? One of the best places to start understanding your connections and to what degree you are reaching your targets is on your Dashboard. Here are just a few functions you should explore:

  • From your profile page, see your Dashboard. Click on who viewed your profile.
  • Go to Search Appearances. See number of times your profile appeared in search results (shows for a week)
  • Review companies, job descriptions, and key words searchers used.
  • Click on a key word you which you think best supports your brand.

If you are in Hampton Roads, Virginia, the Chamber is hosting a workshop, Making LinkedIn Support Your Brand, which I am presenting. Find details on our website Events listing. We hope you will join us. Be sure to talk soon if you would like to learn more about our training and consulting within the United States.

Worth Your While: Social Media Metrics & Gaining LinkedIn ROI

Be sure to register for our upcoming workshop!

Grow your network, your business and your career opportunities with LinkedIn. Learn the tools and techniques for measuring your social media effectiveness and especially, get a grip on strategies for building better content and targeting to engage your key connections. Join us for a deep dive to learn how to rock your profile, find your next job, generate leads, engage in social selling, and connect with important influencers online all while focusing on getting the biggest return for your time.

Our Agenda:

8:30-8:45 Meet and Greet and Welcome from our Host, Dixie Benton, BridgeTrust Title Group

8:45-9:30 Social Media Metrics with Jessica Bedenbaugh

9:30-10:15—Gaining LinkedIn ROI with Susan Long-Molnar

10:15-10:30—Small group conversations on specific topics

Download the flyer and register soon at


Contact Susan Long-Molnar at 757-513-8633 for more information.

Employee Communications Onsite Lunch & Grow Workshops

Crush Personal Development this Summer Onsite for Employees! Are your employees forgetting how to be courteous in their emails? Do they seem unsure about how much to communicate or what tool to use? Or maybe you have observed that communicating more effectively across generations and genders could be helpful in your organization? We often think that the training department or the HR department will get around to these often called “soft skills” but when it comes to day-to-day operations, the topics below just get dropped off the task list. The truth is these skills are not soft at all, and when we focus more on these areas, we will see more productivity and better relations within the workplace. We hope you will review presenter, Susan Long-Molnar’s bio and check out the details and topic list you can download on our flyer!

We Have a Workshop Series That Will Help YOU PROPEL Your Biz or Career UP!

Maybe you have a job, yet it’s not where you want to be? Or, as a solo entrepreneur, you have clients but you are not fulfilling your vision and goals? Perhaps you have been working for a long time, but not ready to retire and don’t know what’s next? If any of these sound like you, we invite you to #UNSTUCK! A workshop series to help you know yourself better and make YOU more marketable to others! Get our Flyer here.

Reserve your tickets today!

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