LinkedIn & Digital Marketing

stocksnap_fe65e51cf9Tell your Story with the Right Content at the Right Time and in the Right Places.

LinkedIn and Digital Marketing

Digital Marketing uses strategy, online tools, and digital channels to brand and build prospects for your business. MCC helps you to convert potential customers, increase value for your current customers, and thus, increase revenues from your targeted markets.

LinkedIn Expertise, Coaching and Training

Additionally, Susan Long-Molnar is a LinkedIn expert who specializes in helping develop engaging profiles and company pages to build relationships with current clients, prospects, referral sources, and influencers. She provides one-on-one coaching, small team training, and provides online and onsite training for a variety of topics including LinkedIn metrics and content development.

Digital Marketing Services

We have several options for digital marketing services:

Executive Advisor
assess your current digital footprint.

conduct competitive analysis of key competitors.

determine best strategies and online channels.
provide advice for increasing awareness, conversion, and new revenue.

Digital Marketing Projects: Websites, Social Media
Develop Digital Marketing Strategic Plan including campaigns, social media calendars, and other deliverables.

Develop new or redesign for websites as well as maintain the website with fresh content and updates

Provide research and analysis for tools, backlink (other websites linking to your website pages) opportunities, Google analytics, and social metrics.

Implementation Services
Content development (blogs, website content, social media).

LinkedIn, Facebook and other social media page or profile development.

Comprehensive management of LinkedIn and/or Facebook engagement (posts, comments, research targets and make connections, cross-marketing).
Develop and implement marketing campaigns across digital tools and channels.
Develop topics, content, and distribution for email (Customer Contact, MailChimp, etc.).
Create content and develop backlink opportunities with suppliers, partners, local community, customer testimonials, and media.
Analysis, monitor Google and Yelp reviews, recommend responses, troubleshoot issues.
Advise and support implementation of display ads and paid social ads.

We define marketing content as all the messages (visual and scripted) that are important in having an impact with your customers (internal and external) and all other audiences important to the success of your organization.  If you want to stay relevant, you have  to play by today’s rules which means engaging…

Online with your website as a start

Through strategic social media

With periodic, targeted and engaging e-news

And timely, interesting blogs, articles and press releases which tell your stories.

All consistent with the traditional marketing and sales support still relevant for your industry.

We believe in content strategy, from conducting marketing audits and competitive analysis to finding the opportunities you may be missing. Let’s start with these content needs:

Audience Definition: Who do you need to reach and what do you know about them?

Audit and Review: Where are you currently in your content management and what should your priorities be?

Content Planning: We are on steroids when it comes to planning your content. We want you to repurpose content effectively and bite off only one you can continue to do consistently and effectively.

Compliance: What content guidelines are critical in your industry?

Market Research: We will help you cull through information to make the best content decisions.

Objectives and Measuring Success: How will you know when you are making an impact with your audiences?

And yes, we have been helping hundreds of clients develop or redesign their websites, set up and plan their social media, produce exceptional writing and editing, create brochures and displays for trade shows. We offer you the best talent for creative and technology…only the best with reasonable pricing which we do NOT mark up. Let’s talk so you can experience a non-agency attitude with professional agency and corporate experience!