Author Archive: mccmgr

These Books are the Key to Unlocking Your Leadership Potential

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By Courtney Rosenfield of Gig Spark

Hoping to make a change? Leading your community into a better tomorrow is a serious
challenge, but it’s a necessary one. We need people willing to take charge and help us imagine
how the world could be. We’ve gathered these resources to help you find great books you can
borrow and read for inspiration, get into the habit of reading regularly, and unlock your
potential:

Inspiring Individuals 
These memoirs and biographies can help you figure out what kind of leader you want to be: 

– Here’s a list of biographies from Forbes to help you develop leadership in the
workplace.
– These books about women who changed the world challenge our ideas about
who can lead well.
– Memoirs like these help you to learn more about the activists who sparked
change in our nation’s history.

Unlocking the Leader in You 
Check out these guides to finding and using your greatest strengths:

– Start with these books on discovering and recognizing your strengths.
– Then check out these books on developing leadership skills at work and in your
community.
– These books on networking can help you build relationships that lead to effective
change.

Developing a Reading Habit
If you’re not already in the habit of reading regularly, these tips will help:

– Start small by reading an especially gripping book or re-reading an old favorite.
– Set a goal to read a certain number of books each month, and track your
progress.

Other Tactics for Reaching the Next Level
We live in an age where information is at our fingertips. Tap into some other opportunities for
growing and developing your inner leader:
– Could you use a consultant? Managing Communications Consulting offers
leadership support through business development services, marketing, and
strategic planning.
– Educational podcasts are a terrific tool for stretching your mind and learning new
skills.
– Online learning programs offer the opportunity to expand your education and
capabilities at your own pace.

Altogether, these resources give you more than a hundred books to add to your reading list.
Dive in today and learn all you can about becoming a leader. Reading will give you the chance
to learn, reflect, and unlock your true potential.

For leadership strategies and communications services, call Managing Communications
Consulting at 757-513-8633, email susan@managingcommunications.com, or fill out our online
form.

Photo Credit: Pexels

How to Launch a Small Business in Your City

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By Courtney Rosenfeld of Gig Spark

Have you always wanted to be an entrepreneur? There’s no better time to start than right now! Launching a local business is a fantastic way to give back to your community while escaping the rat race and creating a source of passive income for yourself and your family. Of course, getting a business up and running is no simple feat. There are many legal, financial, and operational details to consider as you prepare your business for launch.

Whether you’re launching a freelancing business online or as a retail space in your community, it pays to do everything right from day one. Thankfully, online resources and services like Managing Communications Consulting can help you get your bearings.

Your Startup Checklist

A lot goes into starting a business. Here are just a few of the steps involved and how to tackle them on your own.

  • Determine the viability of your business idea by researching the local market for your product or service.
  • Figure out how you’re going to fund your new business, whether it’s bootstrapping, business loans, or seeking investors.
  • Register your business and apply for an Employer Identification Number (EIN).
  • To free up your time along the way, consider outsourcing some specialized work — such as email marketing — to professionals.

Establishing Your Business

Taking your product or service to market will require an online storefront like a website or a physical retail space. 

  • Determine how you’re going to source or manufacture your products.
  • Create a website and social media accounts for your business. 
  • If you’re opening a local business, set up a Google My Business listing so customers can find you when conducting a local search. 

Building Your Brand Story

The best way to stand out from all of your competitors is to develop an engaging brand story that resonates with your target audience.

  • A great brand story will foster trust in your business, turning indifferent shoppers into loyal customers.
  • LinkedIn is an invaluable resource for promoting your brand authentically and positioning yourself as a trusted authority in your industry.
  • Just remember to inject some personality into your branded content.

Running a small business is incredibly rewarding, but it’s also a lot of work. You’ll have to find funding, tackle your legal obligations, hire help, establish an online presence, and come up with a marketing strategy to get the word out about your brand. Take advantage of all the resources that are available to you! Business consulting from Managing Communications Consulting can help you establish a strong foundation for your new business. Give us a call to discuss your needs today! 757-513-8633.